I needed a way to invest and grow the business without taking out a business loan. We had just had our son and my wife was on maternity leave. Not only was it not a good idea to take on extra debt, but I doubted the bank would approve us for the loan in the first place.
Kickstarter was a fantastic opportunity for us to see if running my own business was a viable option, without the stress of paying a huge loan.
Fortunately, Kickstarter was a huge success in generating interest and sales. However, I was underprepared for the large number of orders and way off in my time estimate for completion of them.
There is a big difference between making 20 blades total, to over 700 within three months. I was stressed.
I discovered the joys of kickstarter/amazon payments fees, taxes, import duties, delays, international shipping, new machinery, consumables and advertisement costs. It was a steep learing curve.
I ran over my Kickstarter completion date by about a month or two, but managed to get all the orders out. Our backers were very understanding which I was eternally grateful for.